Week 4- The marketing Envirornment (Chapt. 4)

Adidas makes many changes to adapt to the ever changing market. Their target market changes faster than most others company does due to the want and need of athletes who become bigger faster and stronger every day. Their target market is athletes of all sports who fit the demographic of fast-paced, high adrenaline, high impact and competitive people who are constantly looking for ways to boost performance on the court, field, track and pool. Kids between the age of 14 and 22 those who best fits this demographic because they have high energy and are peaking at these ages. Those who compete in high school and college sports want the best equipment out there thats beneficial to them. In the words of a hard worker "you look good, you feel good, you feel good, you play good". Adidas makes sure they use the latest technology to evolve there gear with the ever transforming athletes which means you cant just have any lifestyle and expect to be great. But due to the also everchanging economy this forces Adidas to become more crafty and tactical because people are being affecting my the recession and aren't being able to afford the latest and greatest equipment for their young athletes at home so adidas is using thinking power to create great pricing but making good profit.

Place of manufacturing of clothing

Shirt- Made in Mexico
Jeans- Made in Lesotho
under shirt- No tag
socks- No tag
sneakers- Made in China

ADIDAS PLEASE PAY THIS KID

Week 3- STRATEGIC PLANNING (EXTENTED), SOCIAL RESPONSIBILTY

Strategic Planning: ADIDAS TO INVADE VIDEO GAMES!!!...Adidas will soon be marketing it's company in video games...how you ask?....well in the video game by 2k sports known as nba 2k11 adidas will be marketing products of nba player's accessories in the nba simulation nba 2k11 to where it has a game mode called "my player". In this mode you basically create a player and  set off on an NBA journey to make a roster and make a career playing in the NBA. When you create a player you give him sneakers, socks, etc. Adidas has now made itself known that you can choose their brand in the video game with personalized sneakers, headbands, socks and destinctive accessories from certain players such as Dwight howard's arm sleeve and Tracy Mcgrady's leg sleeve. Being that Adidas is big in the sports world they are looking to become bigger in the simulated sports world.

Social Responsibility: The people at adidas to make a line of products called "one euro shoes" for people who can not afford the cost of shoes around the world. The line of products to started production in bangledesh this and started off as a non-profit organization and sold slightly more than production. The idea in it's entirety is to create more jobs and abolish worldwide poverity.

Week 2- Strategic Plannning For competitive Advantage (Chapt.2) & Ethics (Chapt. 3)

Strategic Planning: Adidas Basketball plans to make the majority of its advertising and marketing during the fall and winter season because it profits mainly on the gear they sell and are endorse to Junior High School, High school, and College athletic basketball teams. They do this because thats when the buying of shorts, jerseys, sneakers and other gear are being purchased by school athletic directors and other faculties due to their basketball season as seen in eastbay magazines and many different athletic settings and stores. They use very photogenic athletes to market the brand to give them a competitive advantage. When the basketball season is over they change their marketing plan to fund basketball tournaments and leagues and camps to get some of the new and latest athletes on the rise looking for the "next big sensation" and cover athlete to help market the brand in the long run.

Ethics: Adidas likes to use young photogenic athletes who are not only great at the sports they play but are role models for the younger generation and don't stand for any negativity, therefor giving them the clean reputation and is seen as being responsible and liked by all, younger and older as well as parents. They want athletes that are aggressive but very marketable and have moral stability giving them the best chance to market and sell products.

Adidas basketball marketing

Week 1 .Extended- Brief History/ Mission Statement

Adidas has been a brand name since the early 90's funding basketball camps for kids and finding elite talent to later endorse or market the brand. The company uses extensive aggreessive marketing techniques to grab their target market and entice them into getting gear that will make them feel better, perform better and make them compete at the highest level.

WEEK 1- ADIDAS MISSION STATEMENT AND BRIEF HISTORY

MISSION STATEMENT: According to the people at ADIDAS NATION, they strive to be the "global leader" in sporting goods and are centered around the athletic consumer. They continuously innovate new and improved technology to maximize quality, feel and performance. They wish to bring athletes of all skill levels, sports and sex's products that maximize competitive edge and performance while staying light and comfortable.

BRIEF HISTORY: Adidas was founded in 1924 by Adi Dassler in Germany. For the past two decades part of adidas campaign and marketing strategy is signing the latest and greatest athletes anywhere, lace them in the latest sport clothing technology and help them reach iconic stature.