Week 4- The marketing Envirornment (Chapt. 4)

Adidas makes many changes to adapt to the ever changing market. Their target market changes faster than most others company does due to the want and need of athletes who become bigger faster and stronger every day. Their target market is athletes of all sports who fit the demographic of fast-paced, high adrenaline, high impact and competitive people who are constantly looking for ways to boost performance on the court, field, track and pool. Kids between the age of 14 and 22 those who best fits this demographic because they have high energy and are peaking at these ages. Those who compete in high school and college sports want the best equipment out there thats beneficial to them. In the words of a hard worker "you look good, you feel good, you feel good, you play good". Adidas makes sure they use the latest technology to evolve there gear with the ever transforming athletes which means you cant just have any lifestyle and expect to be great. But due to the also everchanging economy this forces Adidas to become more crafty and tactical because people are being affecting my the recession and aren't being able to afford the latest and greatest equipment for their young athletes at home so adidas is using thinking power to create great pricing but making good profit.