Strategic Planning: ADIDAS TO INVADE VIDEO GAMES!!!...Adidas will soon be marketing it's company in video games...how you ask?....well in the video game by 2k sports known as nba 2k11 adidas will be marketing products of nba player's accessories in the nba simulation nba 2k11 to where it has a game mode called "my player". In this mode you basically create a player and set off on an NBA journey to make a roster and make a career playing in the NBA. When you create a player you give him sneakers, socks, etc. Adidas has now made itself known that you can choose their brand in the video game with personalized sneakers, headbands, socks and destinctive accessories from certain players such as Dwight howard's arm sleeve and Tracy Mcgrady's leg sleeve. Being that Adidas is big in the sports world they are looking to become bigger in the simulated sports world.
Social Responsibility: The people at adidas to make a line of products called "one euro shoes" for people who can not afford the cost of shoes around the world. The line of products to started production in bangledesh this and started off as a non-profit organization and sold slightly more than production. The idea in it's entirety is to create more jobs and abolish worldwide poverity.
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