WEEK 1- ADIDAS MISSION STATEMENT AND BRIEF HISTORY

MISSION STATEMENT: According to the people at ADIDAS NATION, they strive to be the "global leader" in sporting goods and are centered around the athletic consumer. They continuously innovate new and improved technology to maximize quality, feel and performance. They wish to bring athletes of all skill levels, sports and sex's products that maximize competitive edge and performance while staying light and comfortable.

BRIEF HISTORY: Adidas was founded in 1924 by Adi Dassler in Germany. For the past two decades part of adidas campaign and marketing strategy is signing the latest and greatest athletes anywhere, lace them in the latest sport clothing technology and help them reach iconic stature.