Strategic Planning: Adidas Basketball plans to make the majority of its advertising and marketing during the fall and winter season because it profits mainly on the gear they sell and are endorse to Junior High School, High school, and College athletic basketball teams. They do this because thats when the buying of shorts, jerseys, sneakers and other gear are being purchased by school athletic directors and other faculties due to their basketball season as seen in eastbay magazines and many different athletic settings and stores. They use very photogenic athletes to market the brand to give them a competitive advantage. When the basketball season is over they change their marketing plan to fund basketball tournaments and leagues and camps to get some of the new and latest athletes on the rise looking for the "next big sensation" and cover athlete to help market the brand in the long run.
Ethics: Adidas likes to use young photogenic athletes who are not only great at the sports they play but are role models for the younger generation and don't stand for any negativity, therefor giving them the clean reputation and is seen as being responsible and liked by all, younger and older as well as parents. They want athletes that are aggressive but very marketable and have moral stability giving them the best chance to market and sell products.
No comments:
Post a Comment