Week 13-Developing and Managing Products (Chapt. 11)

Adidas' newest product has been the padded ankle strap for athletes that has been technologically tested as well as performance tested and has been advertised to improve athlete comfort as well as speed and quickness. It has also went through a variety of other test but adidas is only at the point where only their leading athletes wear them and they look for their feedback before they market it to the public.

Week 12- Customer Relationship Management (Chapt. 21)

Adidas as a company has many customer groups and works diligently and intelligently to appeal to all of these groups. Adidas uses their customer centric to help cope with the ever changing market taking constructive criticism to help produce better products and use customer feedback to overall help the company grow even more. Adidas understands that alot of their loyal customers are always on the move and want to stay flexible so they realize marketing like that would be costly and slightly ineffective, so Adidas uses more effective ways off marketing, like Entertaining and eye-popping commercials to reach receivers. Customers then fill out surveys on the service and products which adidas uses back to improve products and service.

B.o.B. adidas commercial

Week 11- Integrated Marketing Communication (Extended) (Chapt. 16)

Adidas takes full advantage of their promotion opportunities. Their promotional strategy recently was a commercial that included one of the biggest new artist, B.o.B. and promote their new adidas superstar collection. Adidas made this move because the public relations group realized the that the new artist had a hot new buzz and had the bizzarre urban classic look they needed to promote the shoes and his buzz could give them alot of exposure since alot of people follow him as an extention advertisement. Adidas as the sender is making a message and sending it to the public via television commercial. The public, the receiver decodes the messages and knows byt the song in the commercial, artist and product that the product being sold are a new line of adidas superstar and is trying to persuade the public to buy the new shoes. The nature of the shoes also helps the promotion and ad of the product. Adidas superstar are colorful footwear for the retro, unique and classic style type buyer and for those who fit the critique are strongly pulled to spend money.

Week 11- Integrated Marketing Communication (Chapt. 16)

The people at Adidas are very strategic when it comes their promotion in the Marketing mix. That take very advanced and poised stips into making their company's ads and commercials in the eye of the public.

Week 10-product conecepts (Extended) (Chapt. 10)

Adidas has a very vast product mix when it comes to sporting goods. They sell products such as sneakers, pants, jackets,colognes, shirts etc. Adidas also has many products along their product mix which helps create their product lines. Adidas also uses their new-aged sporting technology to help create and fuse products together to extend their product mix and product line like a compression shirt and ankle brace padding to create a padded compression shirt to help athletes prevent their body's from absorbing so much punishment in competition. As far as a brand, adidas has gain tons of recognition since the the turn of the millenium. They have become the worlds 2nd leader in sports equipment sales and have become one of the worlds most known brands. They are most known by their 3 stripes logo. When Adidas packages their products they inform their customers fully on the specs of their products uses as welll as many other details on the product. All products come with AT LEASt 3 months warrantee on it.

Week 10- Product Concepts (Chapt. 10)

Adidas has become a big brand in the world of sports and athletic competition. Adidas has many products and is also one of the biggest and most popular brands in america.