Week 11- Integrated Marketing Communication (Extended) (Chapt. 16)

Adidas takes full advantage of their promotion opportunities. Their promotional strategy recently was a commercial that included one of the biggest new artist, B.o.B. and promote their new adidas superstar collection. Adidas made this move because the public relations group realized the that the new artist had a hot new buzz and had the bizzarre urban classic look they needed to promote the shoes and his buzz could give them alot of exposure since alot of people follow him as an extention advertisement. Adidas as the sender is making a message and sending it to the public via television commercial. The public, the receiver decodes the messages and knows byt the song in the commercial, artist and product that the product being sold are a new line of adidas superstar and is trying to persuade the public to buy the new shoes. The nature of the shoes also helps the promotion and ad of the product. Adidas superstar are colorful footwear for the retro, unique and classic style type buyer and for those who fit the critique are strongly pulled to spend money.