Week 12- Customer Relationship Management (Chapt. 21)

Adidas as a company has many customer groups and works diligently and intelligently to appeal to all of these groups. Adidas uses their customer centric to help cope with the ever changing market taking constructive criticism to help produce better products and use customer feedback to overall help the company grow even more. Adidas understands that alot of their loyal customers are always on the move and want to stay flexible so they realize marketing like that would be costly and slightly ineffective, so Adidas uses more effective ways off marketing, like Entertaining and eye-popping commercials to reach receivers. Customers then fill out surveys on the service and products which adidas uses back to improve products and service.