Week 10-product conecepts (Extended) (Chapt. 10)

Adidas has a very vast product mix when it comes to sporting goods. They sell products such as sneakers, pants, jackets,colognes, shirts etc. Adidas also has many products along their product mix which helps create their product lines. Adidas also uses their new-aged sporting technology to help create and fuse products together to extend their product mix and product line like a compression shirt and ankle brace padding to create a padded compression shirt to help athletes prevent their body's from absorbing so much punishment in competition. As far as a brand, adidas has gain tons of recognition since the the turn of the millenium. They have become the worlds 2nd leader in sports equipment sales and have become one of the worlds most known brands. They are most known by their 3 stripes logo. When Adidas packages their products they inform their customers fully on the specs of their products uses as welll as many other details on the product. All products come with AT LEASt 3 months warrantee on it.