Week 13-Developing and Managing Products (Chapt. 11)

Adidas' newest product has been the padded ankle strap for athletes that has been technologically tested as well as performance tested and has been advertised to improve athlete comfort as well as speed and quickness. It has also went through a variety of other test but adidas is only at the point where only their leading athletes wear them and they look for their feedback before they market it to the public.