Week 9- Sales Promotion and Personal Selling (Chapt.18)

Adidas has now increased it's revenue and earning potential thhrough promotion which is non- paid advertising by becoming the NBA's official merchandiser. Adidas has made a deal with the NBA and has now officially taken this position through the year 2014. Adidas now make all the NBA's official uniforms and promotes itself by having all 30 teams and every player wear the uniforms. How big is that you say? Well, it's estimated that 4 out of every 5 families is connected to the NBA, not including china (country highest in jersey sales), so if 1 person out of each family bought jerseys before that number goes to 3 and 4 now that Adidas has taken the reigns. Adidas is not known only to sell the some of the best gear, it is also known  for giving discount prices as well, which therefore keeps customers loyal and wanting more. In some of the Adidas stores, they've been know to let people try certain products and take physical test to show how the product enhances ability (may vary). As for online promotion, I once purchased sneakers from the website and recieved free shipping on my next purchase over 100 dollars as well as a choice to be alerted when sales and offerings are available.

Week 8- Advertising and Public Relations Week (Extended) (Chapt. 17)

As seen in this Ad by Adidas, They are advertising a new basketball sneaker product and as part of they ad they have added one of the most elite and dominant NBA players alongside an up and coming comedic actor. This idea by Adidas is trying to affect the consumer by getting it's point across as well as bring comedy and entertainment to the consumers to keep attention on the tv screen which ultimately allows for optimal continuous attention to the product. Adidas is using product advertising in this commercial to which it teams up with comedy to meet their marketing objective of keeping the viewers attention while marketing the product. Adidas is trying to market the product as being very light and composite which has very big importance to its target market and ultimately execute the message. Adidas also enhances it's exposure to viewers to play commerials during basketball games and other sporting events to make an even bigger impact on viewers.

Week 8- Advertising and Public Relations (Chapt. 17)

Adidas does most of it's aggresive advertising during highly anticipated basketball season. Their advertising is based mostly on elite performance aggressive and athletic athletes and many other factors...extention to be posted on 10/26/2010

Week 7- Retailing (Chapt. 15)

In my retailing adventure I decided to go an adidas retailer and take a few pictures of some of the products and gear while there. While there I spoke to a few of the associates and got a good amount of information. Adidas is a German-based company with thousands of retailers worldwide. Adidas is also one of the biggest leaders in customer loyalty because they have legendary products for very affordable prices and they take care of their customers. Adidas uses their many stores to attract their target market as described in the Week 4 post. Adidas also plays to its marketing mix to best produce revenue for example, (Place- Manhattan- convenient place for buying, as well as one of the biggest buying capitals of the world) (Products- Adidas is known for having the best quality sporting gear) (Promotion- biggest buying, marketing and fashion capital of the world) (Price- adidas has very affordable pricing as shown in one of my pictures). The atmosphere at the Adidas store is very cutting edge and sporty with very attracting colors and scents that make u feel like being athletic. The personnel at the store is filled with very athletic and sporty people. The Adidas store just reaks excellence and athleticism.

week 6- Marketing segmentation

Adidas is one of the most versatile companies in the world and are not subjected to limited markets. They are a big enough company to have a web of available marketing to attack their marketing mix. Adidas has its hand on almost every person on the planet as far as potential consumers. They have products to fit almost every demographic possible. They also appeal to many different family incomes so if u want the best you can get for a low price you get it. If you want the best that money can buy, you can get it as well. Adidas is able to do this because they use many of its original products to branch out and create many other by-products for high income and low income people.

Week 5 (Extended in full)- Consumer decision making & business marketing (Chapt. 6) / Global vision (Chapt. 5)

Consumer Decision Making- To extend on Adidas and consumer decision making, Adidas knows the behavior of their target market which is people who are constantly on the move, active and are very high paced in every day life wether it be on the court, field, track or anywhere but always involved in high impact, physical competition. Adidas attacks the "need recognition" phase by creating the image that they do the highest and most intense training and athletic testing and planting the seed in the consumers mind that they are the most knowlegeable of athletes and the things they "need" so with this adidas is able to self generate needs for the consumer and give the solution as well which creates a "want". As far as information search adidas due to adidas having high numbers in customer loyalty alot of their consumers don't do the reasearch because they know adidas has the best quality and knows athletes the best. Usually when people look at alternatives they know that adidas adidas stands out with quality higher than the others. Adidas definitely takes care of the consumer and makes many attractive offers not giving the consumer a chance to say no. When the consumer makes the decision to purchase the item(s), adidas throws in many extra insentives to keep the consumer by throwing in many extra small items and discounts.

Business marketing- Adidas doesn't market to only build consumer loyalty or just sales but they market to genuinely help "the future athlete". They have sponsorships to many high school, college and is now the leading official jersey maker for the nba, so they are exceeding many of their expectations that they might have ahd 10 years ago. This also boosts brand awarness and customer acquisition. As for as customer retention adidas does a great job maintaining exposure in the public eye and creating quality products and letting the customer feel that since they are working for you that you are working for them, advancing the products, doing your own research and spending your own money being there for the consumer.

Week 5- Consumer Decision Making (Chapt. 6) & Business Marketing/ Global Vision (Chapt.5)

Adidas sways it's consumer decision making by using many different tactics using the, "Please the Athlete" and "Athletes first" mentality. They use these type of tactics and marketing strategies to entice their target market into not only buying their products but believeing in them as well and creating the imagery that they work just as hard as the atheletes do and sway their decision making into purchasing products of the brand.

Example of Social Irresponsibility

This sign is for a restaurant along one of the  most famous highways in America, route 66 in Albuquerque, New Mexico which displays a big example of social iresponsibility. The name of the restaurant is called "Foxes booze N' Cruise" which many believed to be sending the wrong message to teens and and other young people. The sign caused controversy because it is supporting of drunk driving, which is the wrong message parents want to give their teens and pre-teens.