In my retailing adventure I decided to go an adidas retailer and take a few pictures of some of the products and gear while there. While there I spoke to a few of the associates and got a good amount of information. Adidas is a German-based company with thousands of retailers worldwide. Adidas is also one of the biggest leaders in customer loyalty because they have legendary products for very affordable prices and they take care of their customers. Adidas uses their many stores to attract their target market as described in the Week 4 post. Adidas also plays to its marketing mix to best produce revenue for example, (Place- Manhattan- convenient place for buying, as well as one of the biggest buying capitals of the world) (Products- Adidas is known for having the best quality sporting gear) (Promotion- biggest buying, marketing and fashion capital of the world) (Price- adidas has very affordable pricing as shown in one of my pictures). The atmosphere at the Adidas store is very cutting edge and sporty with very attracting colors and scents that make u feel like being athletic. The personnel at the store is filled with very athletic and sporty people. The Adidas store just reaks excellence and athleticism.
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