As seen in this Ad by Adidas, They are advertising a new basketball sneaker product and as part of they ad they have added one of the most elite and dominant NBA players alongside an up and coming comedic actor. This idea by Adidas is trying to affect the consumer by getting it's point across as well as bring comedy and entertainment to the consumers to keep attention on the tv screen which ultimately allows for optimal continuous attention to the product. Adidas is using product advertising in this commercial to which it teams up with comedy to meet their marketing objective of keeping the viewers attention while marketing the product. Adidas is trying to market the product as being very light and composite which has very big importance to its target market and ultimately execute the message. Adidas also enhances it's exposure to viewers to play commerials during basketball games and other sporting events to make an even bigger impact on viewers.
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