week 6- Marketing segmentation

Adidas is one of the most versatile companies in the world and are not subjected to limited markets. They are a big enough company to have a web of available marketing to attack their marketing mix. Adidas has its hand on almost every person on the planet as far as potential consumers. They have products to fit almost every demographic possible. They also appeal to many different family incomes so if u want the best you can get for a low price you get it. If you want the best that money can buy, you can get it as well. Adidas is able to do this because they use many of its original products to branch out and create many other by-products for high income and low income people.