adi-impossible

Team ADIDAS- "IMPOSSIBLE IS NOTHING!!!

Tuesday, October 5, 2010

Week 5- Consumer Decision Making (Chapt. 6) & Business Marketing/ Global Vision (Chapt.5)

Adidas sways it's consumer decision making by using many different tactics using the, "Please the Athlete" and "Athletes first" mentality. They use these type of tactics and marketing strategies to entice their target market into not only buying their products but believeing in them as well and creating the imagery that they work just as hard as the atheletes do and sway their decision making into purchasing products of the brand.

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