Week 9- Sales Promotion and Personal Selling (Chapt.18)

Adidas has now increased it's revenue and earning potential thhrough promotion which is non- paid advertising by becoming the NBA's official merchandiser. Adidas has made a deal with the NBA and has now officially taken this position through the year 2014. Adidas now make all the NBA's official uniforms and promotes itself by having all 30 teams and every player wear the uniforms. How big is that you say? Well, it's estimated that 4 out of every 5 families is connected to the NBA, not including china (country highest in jersey sales), so if 1 person out of each family bought jerseys before that number goes to 3 and 4 now that Adidas has taken the reigns. Adidas is not known only to sell the some of the best gear, it is also known  for giving discount prices as well, which therefore keeps customers loyal and wanting more. In some of the Adidas stores, they've been know to let people try certain products and take physical test to show how the product enhances ability (may vary). As for online promotion, I once purchased sneakers from the website and recieved free shipping on my next purchase over 100 dollars as well as a choice to be alerted when sales and offerings are available.