Week 14- Segmenting and Targeting Markets (Chapt. 8)

Adidas takes a very cerebral approach to who and how they market their products because if the ads aren't the priority of the consumer then it is a waste of time and money. As for geographic marketing, Adidas markets certain products to certain places in the world, for example soccor cleat commercials and ads are seen more in europe as opposed to america because soccor isn't as popular or publicized in The United States as european and other external countries. Age segmentation is crucially important for Adidas because they must market the products to people of the right age. Like Adidas mostly market performance gear to the younger generation since people who are younger tend to be more increasingly active then people of older age and those older folks with careers. Adidas seems to have gender somewhat evenly marketed. The only thing that may tip the scale is adidas' sports marketing, which is very male dominated do to sports like basketball, baseball and football. Adidas' benefit segmentation is based on the athlete. They have products that have interchangeable components to fit the athletes' need and comfort therefor they dont take extensive pushes in benefit segmentation. As far as company characteristics, Adidas is a very technologically advanced sportswear company and is constantly looking to update sportswear and make the products and athletes better than they were yesterday.

Week 13-Developing and Managing Products (Chapt. 11)

Adidas' newest product has been the padded ankle strap for athletes that has been technologically tested as well as performance tested and has been advertised to improve athlete comfort as well as speed and quickness. It has also went through a variety of other test but adidas is only at the point where only their leading athletes wear them and they look for their feedback before they market it to the public.

Week 12- Customer Relationship Management (Chapt. 21)

Adidas as a company has many customer groups and works diligently and intelligently to appeal to all of these groups. Adidas uses their customer centric to help cope with the ever changing market taking constructive criticism to help produce better products and use customer feedback to overall help the company grow even more. Adidas understands that alot of their loyal customers are always on the move and want to stay flexible so they realize marketing like that would be costly and slightly ineffective, so Adidas uses more effective ways off marketing, like Entertaining and eye-popping commercials to reach receivers. Customers then fill out surveys on the service and products which adidas uses back to improve products and service.

B.o.B. adidas commercial

Week 11- Integrated Marketing Communication (Extended) (Chapt. 16)

Adidas takes full advantage of their promotion opportunities. Their promotional strategy recently was a commercial that included one of the biggest new artist, B.o.B. and promote their new adidas superstar collection. Adidas made this move because the public relations group realized the that the new artist had a hot new buzz and had the bizzarre urban classic look they needed to promote the shoes and his buzz could give them alot of exposure since alot of people follow him as an extention advertisement. Adidas as the sender is making a message and sending it to the public via television commercial. The public, the receiver decodes the messages and knows byt the song in the commercial, artist and product that the product being sold are a new line of adidas superstar and is trying to persuade the public to buy the new shoes. The nature of the shoes also helps the promotion and ad of the product. Adidas superstar are colorful footwear for the retro, unique and classic style type buyer and for those who fit the critique are strongly pulled to spend money.

Week 11- Integrated Marketing Communication (Chapt. 16)

The people at Adidas are very strategic when it comes their promotion in the Marketing mix. That take very advanced and poised stips into making their company's ads and commercials in the eye of the public.

Week 10-product conecepts (Extended) (Chapt. 10)

Adidas has a very vast product mix when it comes to sporting goods. They sell products such as sneakers, pants, jackets,colognes, shirts etc. Adidas also has many products along their product mix which helps create their product lines. Adidas also uses their new-aged sporting technology to help create and fuse products together to extend their product mix and product line like a compression shirt and ankle brace padding to create a padded compression shirt to help athletes prevent their body's from absorbing so much punishment in competition. As far as a brand, adidas has gain tons of recognition since the the turn of the millenium. They have become the worlds 2nd leader in sports equipment sales and have become one of the worlds most known brands. They are most known by their 3 stripes logo. When Adidas packages their products they inform their customers fully on the specs of their products uses as welll as many other details on the product. All products come with AT LEASt 3 months warrantee on it.

Week 10- Product Concepts (Chapt. 10)

Adidas has become a big brand in the world of sports and athletic competition. Adidas has many products and is also one of the biggest and most popular brands in america.

Week 9- Sales Promotion and Personal Selling (Chapt.18)

Adidas has now increased it's revenue and earning potential thhrough promotion which is non- paid advertising by becoming the NBA's official merchandiser. Adidas has made a deal with the NBA and has now officially taken this position through the year 2014. Adidas now make all the NBA's official uniforms and promotes itself by having all 30 teams and every player wear the uniforms. How big is that you say? Well, it's estimated that 4 out of every 5 families is connected to the NBA, not including china (country highest in jersey sales), so if 1 person out of each family bought jerseys before that number goes to 3 and 4 now that Adidas has taken the reigns. Adidas is not known only to sell the some of the best gear, it is also known  for giving discount prices as well, which therefore keeps customers loyal and wanting more. In some of the Adidas stores, they've been know to let people try certain products and take physical test to show how the product enhances ability (may vary). As for online promotion, I once purchased sneakers from the website and recieved free shipping on my next purchase over 100 dollars as well as a choice to be alerted when sales and offerings are available.

Week 8- Advertising and Public Relations Week (Extended) (Chapt. 17)

As seen in this Ad by Adidas, They are advertising a new basketball sneaker product and as part of they ad they have added one of the most elite and dominant NBA players alongside an up and coming comedic actor. This idea by Adidas is trying to affect the consumer by getting it's point across as well as bring comedy and entertainment to the consumers to keep attention on the tv screen which ultimately allows for optimal continuous attention to the product. Adidas is using product advertising in this commercial to which it teams up with comedy to meet their marketing objective of keeping the viewers attention while marketing the product. Adidas is trying to market the product as being very light and composite which has very big importance to its target market and ultimately execute the message. Adidas also enhances it's exposure to viewers to play commerials during basketball games and other sporting events to make an even bigger impact on viewers.