Week 14- Segmenting and Targeting Markets (Chapt. 8)

Adidas takes a very cerebral approach to who and how they market their products because if the ads aren't the priority of the consumer then it is a waste of time and money. As for geographic marketing, Adidas markets certain products to certain places in the world, for example soccor cleat commercials and ads are seen more in europe as opposed to america because soccor isn't as popular or publicized in The United States as european and other external countries. Age segmentation is crucially important for Adidas because they must market the products to people of the right age. Like Adidas mostly market performance gear to the younger generation since people who are younger tend to be more increasingly active then people of older age and those older folks with careers. Adidas seems to have gender somewhat evenly marketed. The only thing that may tip the scale is adidas' sports marketing, which is very male dominated do to sports like basketball, baseball and football. Adidas' benefit segmentation is based on the athlete. They have products that have interchangeable components to fit the athletes' need and comfort therefor they dont take extensive pushes in benefit segmentation. As far as company characteristics, Adidas is a very technologically advanced sportswear company and is constantly looking to update sportswear and make the products and athletes better than they were yesterday.

Week 13-Developing and Managing Products (Chapt. 11)

Adidas' newest product has been the padded ankle strap for athletes that has been technologically tested as well as performance tested and has been advertised to improve athlete comfort as well as speed and quickness. It has also went through a variety of other test but adidas is only at the point where only their leading athletes wear them and they look for their feedback before they market it to the public.

Week 12- Customer Relationship Management (Chapt. 21)

Adidas as a company has many customer groups and works diligently and intelligently to appeal to all of these groups. Adidas uses their customer centric to help cope with the ever changing market taking constructive criticism to help produce better products and use customer feedback to overall help the company grow even more. Adidas understands that alot of their loyal customers are always on the move and want to stay flexible so they realize marketing like that would be costly and slightly ineffective, so Adidas uses more effective ways off marketing, like Entertaining and eye-popping commercials to reach receivers. Customers then fill out surveys on the service and products which adidas uses back to improve products and service.

B.o.B. adidas commercial

Week 11- Integrated Marketing Communication (Extended) (Chapt. 16)

Adidas takes full advantage of their promotion opportunities. Their promotional strategy recently was a commercial that included one of the biggest new artist, B.o.B. and promote their new adidas superstar collection. Adidas made this move because the public relations group realized the that the new artist had a hot new buzz and had the bizzarre urban classic look they needed to promote the shoes and his buzz could give them alot of exposure since alot of people follow him as an extention advertisement. Adidas as the sender is making a message and sending it to the public via television commercial. The public, the receiver decodes the messages and knows byt the song in the commercial, artist and product that the product being sold are a new line of adidas superstar and is trying to persuade the public to buy the new shoes. The nature of the shoes also helps the promotion and ad of the product. Adidas superstar are colorful footwear for the retro, unique and classic style type buyer and for those who fit the critique are strongly pulled to spend money.

Week 11- Integrated Marketing Communication (Chapt. 16)

The people at Adidas are very strategic when it comes their promotion in the Marketing mix. That take very advanced and poised stips into making their company's ads and commercials in the eye of the public.

Week 10-product conecepts (Extended) (Chapt. 10)

Adidas has a very vast product mix when it comes to sporting goods. They sell products such as sneakers, pants, jackets,colognes, shirts etc. Adidas also has many products along their product mix which helps create their product lines. Adidas also uses their new-aged sporting technology to help create and fuse products together to extend their product mix and product line like a compression shirt and ankle brace padding to create a padded compression shirt to help athletes prevent their body's from absorbing so much punishment in competition. As far as a brand, adidas has gain tons of recognition since the the turn of the millenium. They have become the worlds 2nd leader in sports equipment sales and have become one of the worlds most known brands. They are most known by their 3 stripes logo. When Adidas packages their products they inform their customers fully on the specs of their products uses as welll as many other details on the product. All products come with AT LEASt 3 months warrantee on it.

Week 10- Product Concepts (Chapt. 10)

Adidas has become a big brand in the world of sports and athletic competition. Adidas has many products and is also one of the biggest and most popular brands in america.

Week 9- Sales Promotion and Personal Selling (Chapt.18)

Adidas has now increased it's revenue and earning potential thhrough promotion which is non- paid advertising by becoming the NBA's official merchandiser. Adidas has made a deal with the NBA and has now officially taken this position through the year 2014. Adidas now make all the NBA's official uniforms and promotes itself by having all 30 teams and every player wear the uniforms. How big is that you say? Well, it's estimated that 4 out of every 5 families is connected to the NBA, not including china (country highest in jersey sales), so if 1 person out of each family bought jerseys before that number goes to 3 and 4 now that Adidas has taken the reigns. Adidas is not known only to sell the some of the best gear, it is also known  for giving discount prices as well, which therefore keeps customers loyal and wanting more. In some of the Adidas stores, they've been know to let people try certain products and take physical test to show how the product enhances ability (may vary). As for online promotion, I once purchased sneakers from the website and recieved free shipping on my next purchase over 100 dollars as well as a choice to be alerted when sales and offerings are available.

Week 8- Advertising and Public Relations Week (Extended) (Chapt. 17)

As seen in this Ad by Adidas, They are advertising a new basketball sneaker product and as part of they ad they have added one of the most elite and dominant NBA players alongside an up and coming comedic actor. This idea by Adidas is trying to affect the consumer by getting it's point across as well as bring comedy and entertainment to the consumers to keep attention on the tv screen which ultimately allows for optimal continuous attention to the product. Adidas is using product advertising in this commercial to which it teams up with comedy to meet their marketing objective of keeping the viewers attention while marketing the product. Adidas is trying to market the product as being very light and composite which has very big importance to its target market and ultimately execute the message. Adidas also enhances it's exposure to viewers to play commerials during basketball games and other sporting events to make an even bigger impact on viewers.

Week 8- Advertising and Public Relations (Chapt. 17)

Adidas does most of it's aggresive advertising during highly anticipated basketball season. Their advertising is based mostly on elite performance aggressive and athletic athletes and many other factors...extention to be posted on 10/26/2010

Week 7- Retailing (Chapt. 15)

In my retailing adventure I decided to go an adidas retailer and take a few pictures of some of the products and gear while there. While there I spoke to a few of the associates and got a good amount of information. Adidas is a German-based company with thousands of retailers worldwide. Adidas is also one of the biggest leaders in customer loyalty because they have legendary products for very affordable prices and they take care of their customers. Adidas uses their many stores to attract their target market as described in the Week 4 post. Adidas also plays to its marketing mix to best produce revenue for example, (Place- Manhattan- convenient place for buying, as well as one of the biggest buying capitals of the world) (Products- Adidas is known for having the best quality sporting gear) (Promotion- biggest buying, marketing and fashion capital of the world) (Price- adidas has very affordable pricing as shown in one of my pictures). The atmosphere at the Adidas store is very cutting edge and sporty with very attracting colors and scents that make u feel like being athletic. The personnel at the store is filled with very athletic and sporty people. The Adidas store just reaks excellence and athleticism.

week 6- Marketing segmentation

Adidas is one of the most versatile companies in the world and are not subjected to limited markets. They are a big enough company to have a web of available marketing to attack their marketing mix. Adidas has its hand on almost every person on the planet as far as potential consumers. They have products to fit almost every demographic possible. They also appeal to many different family incomes so if u want the best you can get for a low price you get it. If you want the best that money can buy, you can get it as well. Adidas is able to do this because they use many of its original products to branch out and create many other by-products for high income and low income people.

Week 5 (Extended in full)- Consumer decision making & business marketing (Chapt. 6) / Global vision (Chapt. 5)

Consumer Decision Making- To extend on Adidas and consumer decision making, Adidas knows the behavior of their target market which is people who are constantly on the move, active and are very high paced in every day life wether it be on the court, field, track or anywhere but always involved in high impact, physical competition. Adidas attacks the "need recognition" phase by creating the image that they do the highest and most intense training and athletic testing and planting the seed in the consumers mind that they are the most knowlegeable of athletes and the things they "need" so with this adidas is able to self generate needs for the consumer and give the solution as well which creates a "want". As far as information search adidas due to adidas having high numbers in customer loyalty alot of their consumers don't do the reasearch because they know adidas has the best quality and knows athletes the best. Usually when people look at alternatives they know that adidas adidas stands out with quality higher than the others. Adidas definitely takes care of the consumer and makes many attractive offers not giving the consumer a chance to say no. When the consumer makes the decision to purchase the item(s), adidas throws in many extra insentives to keep the consumer by throwing in many extra small items and discounts.

Business marketing- Adidas doesn't market to only build consumer loyalty or just sales but they market to genuinely help "the future athlete". They have sponsorships to many high school, college and is now the leading official jersey maker for the nba, so they are exceeding many of their expectations that they might have ahd 10 years ago. This also boosts brand awarness and customer acquisition. As for as customer retention adidas does a great job maintaining exposure in the public eye and creating quality products and letting the customer feel that since they are working for you that you are working for them, advancing the products, doing your own research and spending your own money being there for the consumer.

Week 5- Consumer Decision Making (Chapt. 6) & Business Marketing/ Global Vision (Chapt.5)

Adidas sways it's consumer decision making by using many different tactics using the, "Please the Athlete" and "Athletes first" mentality. They use these type of tactics and marketing strategies to entice their target market into not only buying their products but believeing in them as well and creating the imagery that they work just as hard as the atheletes do and sway their decision making into purchasing products of the brand.

Example of Social Irresponsibility

This sign is for a restaurant along one of the  most famous highways in America, route 66 in Albuquerque, New Mexico which displays a big example of social iresponsibility. The name of the restaurant is called "Foxes booze N' Cruise" which many believed to be sending the wrong message to teens and and other young people. The sign caused controversy because it is supporting of drunk driving, which is the wrong message parents want to give their teens and pre-teens.

Week 4- The marketing Envirornment (Chapt. 4)

Adidas makes many changes to adapt to the ever changing market. Their target market changes faster than most others company does due to the want and need of athletes who become bigger faster and stronger every day. Their target market is athletes of all sports who fit the demographic of fast-paced, high adrenaline, high impact and competitive people who are constantly looking for ways to boost performance on the court, field, track and pool. Kids between the age of 14 and 22 those who best fits this demographic because they have high energy and are peaking at these ages. Those who compete in high school and college sports want the best equipment out there thats beneficial to them. In the words of a hard worker "you look good, you feel good, you feel good, you play good". Adidas makes sure they use the latest technology to evolve there gear with the ever transforming athletes which means you cant just have any lifestyle and expect to be great. But due to the also everchanging economy this forces Adidas to become more crafty and tactical because people are being affecting my the recession and aren't being able to afford the latest and greatest equipment for their young athletes at home so adidas is using thinking power to create great pricing but making good profit.

Place of manufacturing of clothing

Shirt- Made in Mexico
Jeans- Made in Lesotho
under shirt- No tag
socks- No tag
sneakers- Made in China

ADIDAS PLEASE PAY THIS KID

Week 3- STRATEGIC PLANNING (EXTENTED), SOCIAL RESPONSIBILTY

Strategic Planning: ADIDAS TO INVADE VIDEO GAMES!!!...Adidas will soon be marketing it's company in video games...how you ask?....well in the video game by 2k sports known as nba 2k11 adidas will be marketing products of nba player's accessories in the nba simulation nba 2k11 to where it has a game mode called "my player". In this mode you basically create a player and  set off on an NBA journey to make a roster and make a career playing in the NBA. When you create a player you give him sneakers, socks, etc. Adidas has now made itself known that you can choose their brand in the video game with personalized sneakers, headbands, socks and destinctive accessories from certain players such as Dwight howard's arm sleeve and Tracy Mcgrady's leg sleeve. Being that Adidas is big in the sports world they are looking to become bigger in the simulated sports world.

Social Responsibility: The people at adidas to make a line of products called "one euro shoes" for people who can not afford the cost of shoes around the world. The line of products to started production in bangledesh this and started off as a non-profit organization and sold slightly more than production. The idea in it's entirety is to create more jobs and abolish worldwide poverity.

Week 2- Strategic Plannning For competitive Advantage (Chapt.2) & Ethics (Chapt. 3)

Strategic Planning: Adidas Basketball plans to make the majority of its advertising and marketing during the fall and winter season because it profits mainly on the gear they sell and are endorse to Junior High School, High school, and College athletic basketball teams. They do this because thats when the buying of shorts, jerseys, sneakers and other gear are being purchased by school athletic directors and other faculties due to their basketball season as seen in eastbay magazines and many different athletic settings and stores. They use very photogenic athletes to market the brand to give them a competitive advantage. When the basketball season is over they change their marketing plan to fund basketball tournaments and leagues and camps to get some of the new and latest athletes on the rise looking for the "next big sensation" and cover athlete to help market the brand in the long run.

Ethics: Adidas likes to use young photogenic athletes who are not only great at the sports they play but are role models for the younger generation and don't stand for any negativity, therefor giving them the clean reputation and is seen as being responsible and liked by all, younger and older as well as parents. They want athletes that are aggressive but very marketable and have moral stability giving them the best chance to market and sell products.

Adidas basketball marketing

Week 1 .Extended- Brief History/ Mission Statement

Adidas has been a brand name since the early 90's funding basketball camps for kids and finding elite talent to later endorse or market the brand. The company uses extensive aggreessive marketing techniques to grab their target market and entice them into getting gear that will make them feel better, perform better and make them compete at the highest level.

WEEK 1- ADIDAS MISSION STATEMENT AND BRIEF HISTORY

MISSION STATEMENT: According to the people at ADIDAS NATION, they strive to be the "global leader" in sporting goods and are centered around the athletic consumer. They continuously innovate new and improved technology to maximize quality, feel and performance. They wish to bring athletes of all skill levels, sports and sex's products that maximize competitive edge and performance while staying light and comfortable.

BRIEF HISTORY: Adidas was founded in 1924 by Adi Dassler in Germany. For the past two decades part of adidas campaign and marketing strategy is signing the latest and greatest athletes anywhere, lace them in the latest sport clothing technology and help them reach iconic stature.